Hi, I’m
ISABELLA DeCHARD.

Hi, I’m ISABELLA DeCHARD.

I’m a creative artist, writer, and a Certified Ganjier. I work extensively with small brands and dispensaries across the country on cannabis SEO & CRM marketing strategies – including educational blogs, email/SMS campaigns, on and off page SEO strategy, product reviews and copywriting, social media management, and many other elements under cannabis content marketing.

Before my professional time in the cannabis industry,  I graduated with a BFA in Acting from the University of Central Florida, where I had a colorful background in music, theatre, creative writing, film production, and event management. 

In 2022, I became a Certified Ganjier, trained in the history, art, cultivation, science, and appreciation of cannabis culture and consumption. This cannabis sommelier certification sharpens the skills of identifying the highest quality standards in cannabis – Appearance, Aroma, Flavor, and Experience — to critically assess the true quality of the plant.

During this learning period, I lived in Mendocino and worked a full outdoor cannabis season cultivating sungrown and organic flower for a renowned commercial California brand. This is where I learned the importance of natural farming methods and the essence of outdoor cannabis.

Today, my writing covers topics ranging from marketing trends, sustainability, diversity, and social equity, and every creative conversation in between. I work with cannabis brands and dispensaries to create educational curriculums and informative content for budtenders, brands, retailers, and consumers.

I’m forever grateful for the magic this plant offers – it’s why I’m on a mission to educate  communities on the power of the plant, shifting the negative stigma and covering the latest industry trends in the process. 

Who is Bitchy Hippie?

Bitchy Hippie is a creative art brand and inclusive community promoting the education of plant medicine & environmental justice. 

She ends the negative plant stigma thru cannabis education and funky art. She’s here to call out where we can do better for the environment, and create more accessible ways to explore the many facets of plant wellness. 

Whether you’re looking for fun artistic flair, assistance in cannabis content, or a creative space to explore, Bitchy Hippie is a space that believes in breaking barriers and shattering expectations to challenge a new era of creativity.